Zeta outlines plan for banks to leverage UPI

With UPI strengthening its position as India’s dominant digital payment rail, banks are finding themselves increasingly sidelined, bearing infrastructure costs, while fintechs like Google Pay (GPay) and PhonePe are monetising user engagement. Zeta, a Softbank and Mastercard-backed unicorn fintech startup, offers a strategic roadmap to reverse this imbalance and help banks reclaim relevance in the fast-evolving payments ecosystem in a report.