EaseMyTrip targets higher customer retention and growth, deepens marketing tech stack with MoEngage

New Delhi [India], August 19 (ANI): EaseMyTrip, one of India’s leading travel-tech platforms, today announced a strategic enhancement of its marketing capabilities with the aim of boosting customer retention and increasing lifetime value. As an important part of this initiative, the company is deepening its collaboration with the leading Customer Data and Engagement Platform (CDEP) – MoEngage, said a company release.