Blinkit offers parental controls, hides ‘sensitive items’ on app

Quick commerce platform Blinkit has introduced parental controls on the platform to keep the app experience private for its users, chief executive Albinder Dhindsa announced on X.

ET has taken a look at the latest feature on the Blinkit app, which allows users to hide “sensitive items” from certain product categories like sexual wellness, nicotine products, etc.