Myntra waives commission for new women’ s ethnic wear brands ahead of festive season

E-commerce platform Myntra has announced a zero-commission offer for newly onboarded women’s ethnic wear brands, in a move timed to coincide with the lead-up to the festive season and India’s 79th Independence Day. The three-month offer, starting August 15, is part of its Myntra Rising Stars programme, designed to promote homegrown labels and Indian craftsmanship.

The company said the initiative will help new entrants in the ethnic wear segment gain market traction during one of the busiest shopping periods of the year. It is also targeting the onboarding of 500 brands over the next quarter.