Apple CEO Tim Cook to employees: AI ‘as big or bigger’ than the internet, warns not using it will …

Apple CEO Tim Cook delivered a rare company-wide rallying cry earlier this month, telling employees that artificial intelligence represents the company’s next major opportunity and warning that failing to embrace AI tools would leave the tech giant behind competitors.

Speaking to staff at Apple’s Cupertino headquarters for an hour-long all-hands meeting, Cook declared the AI revolution “as big or bigger” than the internet, smartphones, and cloud computing. “Apple must do this.