Google launches Commerce Media Suite to help brands boost sales on quick commerce platforms

Google has rolled out its new Commerce Media Suite in India to help brands and merchants reach more customers and increase sales on quick commerce and e-commerce marketplaces. The launch comes ahead of the festive season and the suite will be available through Google Ads. It will allow brands to target high-intent shoppers across Google’s platforms — including Search, Shopping, YouTube, Display, Discover, and Gmail — and drive them directly to marketplace listings on platforms like Blinkit, Swiggy, Zepto, and Myntra.

Google says the Commerce Media Suite uses AI-driven performance tools, offers more transparency, provides self-service options, and gives brands access to first-party marketplace data.