Escape Plan announces partnership with actor Hrithik Roshan’s HRX
Tech-enabled travel platform Escape Plan on Wednesday announced a partnership with HRX, a homegrown fitness brand founded by Bollywood actor Hrithik Roshan and Exceed Entertainment, to launch a co-branded line of premium travel gear.
The collaboration marks a significant step for both brands in building utility-driven, design-forward products that cater to the new-age Indian traveller, the company said in a statement.
