Apple Cinemas says its branding is “clearly differentiated” from Apple in court fight

Apple Cinemas says it will defend its brand against a trademark infringement lawsuit filed by Apple Inc., stating the theater chain has operated independently for over a decade with “no connection” to the tech company.

“We are committed to defending our brand, our history, and our continued right to operate as Apple Cinemas – an identity that is and has always been clearly distinct and fully compliant with all applicable trademark laws,” the company said in a statement responding to Apple’s legal action filed last Friday.