Aditya Birla Group’s TMRW to raise Rs 437 crore from ServiceNow Ventures

TMRW, an Aditya Birla Group venture, said it will raise Rs 437 crore from ServiceNow Ventures, to build and scale its new age fashion brands portfolio and leverage the investor’s artificial intelligence platform.

TMRW, launched in mid-2022, has a portfolio of digital-first fashion brands catering to Gen-Z and Millennial consumers – including Bewakoof, Wrogn, The Indian Garage and Nobero. ServiceNow is part of an American software company based in Santa Clara, California, that supplies a cloud computing platform.