MaskTV to Launch Mask Coin, India’s Pioneer OTT Digital Token, on August 15
In a bold move that puts it ahead of the curve, MaskTV has announced the launch of Mask Coin, India’s first-ever digital token built exclusively for OTT subscribers, set to go live on August 15, 2025. The token is at the core of MaskTV’s newly unveiled “Watch & Earn” model, which allows subscribers to earn Mask Coins simply by watching content on the platform. These earned tokens can then be redeemed for real in-app value — including early access to shows, merchandise discounts, fan privileges, exclusive event access, and more.
