EXPLAINER | Why CCI wants a probe into Google’s adtech business

Noting that Google is the largest provider of adtech services and operates across the entire supply chain, the Competition Commission of India (CCI) has ordered a probe into alleged abuse of dominance by the tech giant in the online display advertising services market, writes MM Sharma

What were the CCI orders on ADIF’s petition against Google

The Competition Commission of India (CCI) recently split the information filed by the Alliance of Digital India Foundation (ADIF) against Google into three separate cases. On August 1, 2025, the competition watchdog issued two orders related to two of these cases:

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