91% of Gen Z in India get their news from social media: Google-Kantar study

Social media has emerged as the dominant news source for India’s Gen Z, with 91% of this generation relying on it for updates, followed closely by video platforms at 88%, according to a new report by Google and Kantar. The study, Bridging the Gap: Reimagining News for Gen Z, surveyed over 4,000 respondents aged 15–28 across 40 markets and eight language clusters, and sheds light on how this digitally native audience is reshaping news consumption.