Google takes swipe at Apple’s Siri delays ahead of iPhone 17 launch: ‘Coming soon for a year’

Google has taken a potshot at Apple over the company’s delay in rolling out its artificial intelligence features. In a teaser video shared for the Pixel 10 series, the Android maker, without naming Apple, questions how a feature that was promised could be delayed for over a year.

“If you buy a new phone because of a feature that’s ‘coming soon,’ but it’s been ‘coming soon’ for a full year, you could change your definition of ‘soon’ — or you could just change your phone,” the narrator says in Google’s ad.