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    ITNewspapersThe Economic Times

    Big Tech given B+ grade in UBS AI report card; monetisation still work in progress

    Binu Mathew
    By Binu MathewAugust 6, 2025

    While the Big Four continue to lead global AI investment and innovation, a report by UBS finds monetisation and efficiency still lagging behind the scale of their ambitions.

    The Big Four tech giants — commonly referred to as the global AI leaders — have been given B+ grade by UBS’s latest AI progress report, reflecting strong commitment and encouraging results, but it also flagged key areas needing improvement.

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