What is greenwashing? Fast-fashion brand Shein lashed with €1 million faux pas fine by Italian watchdog
China-based fast-fashion mammoth Shein is under fire by the Italian regulator AGCM. Almost synonymous with the name “fast fashion”, the online-founded retail platform was fined €1 million for misleading products on environmental grounds.
This misconception, often created intentionally, is called greenwashing. However, this is not the first time Shein has faced trouble from a European rival and consumer protection body. Just last month, in July, a French-based company fined Shein for €40 million for misleading discounts and claims.
