Apple ramps up AI push, moves away from ChatGPT after delayed rollout and criticism

Apple is developing a stripped-down version of ChatGPT with integrated search capabilities, marking a notable shift from the tech giant’s earlier stance, when it dismissed the need for a chatbot, suggesting there was limited consumer interest.

Apple has also signaled openness to integrating other AI-based search providers like Perplexity, suggesting that Apple is now moving toward a fully in-house chatbot experience tailored for search, reported Bloomberg.