After Prime Video, this Amazon service to get ads, confirms CEO Andy Jassy
Amazon CEO Andy Jassy confirmed during the company’s second-quarter earnings call that advertisements will be integrated into Alexa+ conversations, marking the next phase of Amazon’s ad expansion strategy after introducing ads to Prime Video. The generative AI-powered voice assistant could see ads delivered during multi-turn conversations as “a lever to drive revenue,” Jassy told investors Thursday.
Currently, Alexa+ costs $19.99 monthly for non-Prime members while remaining free for Prime subscribers who pay $14.99 monthly. Jassy hinted at potential subscription tiers beyond current offerings, suggesting an ad-free premium option similar to Prime Video’s structure.
