CCI admits ADIF complaint against Google over AdTech dominance charges, orders wider probe
New Delhi: Fair trade regulator CCI has ordered a detailed investigation into Google’s conduct in the online display advertising market on a complaint filed by the Alliance of Digital India Foundation (ADIF).
In an order passed by CCI on Friday, the regulator said it has decided to club the complaint with ongoing investigations in similar cases and directed the Director General (DG) to carry out a consolidated probe into Google’s conduct in the AdTech ecosystem.
