Apple vs. Apple: The unexpected legal battle shaking up Hollywood and Silicon Valley

Apple Inc. has filed a federal lawsuit against Apple Cinemas, a growing U.S. movie theatre chain, accusing it of trademark infringement and brand exploitation. The lawsuit, filed in Massachusetts, comes as the cinema chain prepares for an ambitious expansion across 100 locations nationwide — including new outlets in San Francisco, just miles from Apple’s Cupertino headquarters. Apple argues that the similarity in names is likely to mislead consumers into thinking the two companies are affiliated, especially as the tech giant becomes increasingly active in the film and entertainment sector.

Apple’s legal move: What triggered the lawsuit