CCI refuses probe into start-up body’s complaint against Google’s online search ad services

NEW DELHI: The Competition Commission of India (CCI) has decided against launching a probe into the Alliance of Digital India Foundation’s (ADIF’s) complaint against tech giant Google’s alleged abuse of dominance in the online search advertising services market through its Google Ads Policies.

In an order dated August 1, reviewed by ET, the antitrust regulator has stressed that it has “examined in detail the averments made by ADIF and the submissions thereto made by Google, on all the issues related to alleged unfair and discriminatory conditions imposed by Google upon advertisers as part of its Google Ads Policies” before reaching its conclusion.