Tim Cook confirms Apple will ramp up AI spending, ‘open’ to acquisitions

Apple first unveiled its artificial intelligence strategy at the company’s WWDC event last year. More than a year later, some of the iPhone maker’s so-called ‘Apple Intelligence’ features have still not arrived, while the rollout of many others has been marred by unwanted surprises.

However, CEO Tim Cook remains committed to Apple’s AI roadmap. During the recent earnings call on Thursday, he stated that the company is “significantly growing our investments” in artificial intelligence. In an interaction with CNBC, Cook also noted that Apple is “embedding it across our devices, across our platforms and across the company.”