BGMI maker Krafton belives player retention is key to surviving the mobile gaming surge

The explosive growth of the mobile gaming industry is largely driven by the worldwide surge in smartphone adoption. Budget-friendly devices with powerful processors are making gaming more inclusive, reaching audiences across diverse regions and demographics.

India now leads the world in mobile game downloads, recording an impressive 8.45 billion in the fiscal year 2024–25. Yet, despite this massive user base, the country’s gaming revenue stands at a modest $400 million—revealing significant monetization hurdles.

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