Meta’s “Scam se Bacho 2.0” brings cybersecurity education to public spaces
Meta has unveiled “Scam se Bacho 2.0,” a street-based digital safety campaign featuring viral creator Signboard_wala’s witty placards across Mumbai’s iconic locations to combat online fraud.
The innovative campaign uses humorous signboards with messages like “Ex ho ya scammer, dono ko block & report karo” and “Keep your friends close and your OTPs closer” to educate users about fake loan scams, impersonation fraud, and OTP theft while promoting Meta’s safety features including two-factor authentication and block-and-report functions.
