ET Soonicorns Summit 2025: From Madhusudan Kela to Rashmika Mandanna—why deepfakes are forcing founders to rethink ethics in the AI age
Did you know that, according to a survey, one in four Indians viewed or encountered political deepfake content online? A 2024 survey by cybersecurity firm McAfee reported encountering some form of deepfake content in the past year. Additionally, 38% said they had been targeted by a deepfake scam during this period.
The Indian startup ecosystem is buzzing with the transformative potential of artificial intelligence (AI). For a nation brimming with innovators, AI is the next frontier, promising to solve complex problems and create unprecedented value. Yet, as generative (Gen) AI tools become more accessible and powerful, a dark cloud looms on the horizon.
