Donald Trump’s AI rules take a jobe at Google Gemini’s ‘Woke controversy’ that had made CEO Sundar Pichai say ‘Unacceptable, we got it wrong’

President Donald Trump’s administration recently issued executive orders aimed at preventing ‘woke AI in the federal government’. Without naming the company and AI chatbot, the communication issued by The White House highlighted last year’s controversy surrounding Google’s Gemini chatbot for which both CEO Sundar Pichai and company’s chief technologist Prabhakar Raghavan publicly addressed the backlash.

The executive order, signed on July 23, states that when “ideological biases or social agendas are built into AI models, they can distort the quality and accuracy of the output.” It specifically identifies “diversity, equity, and inclusion” (DEI) as a “pervasive and destructive” ideology that, in the AI context, can lead to the “suppression or distortion of factual information about race or sex,” “manipulation of racial or sexual representation,” and the incorporation of concepts like critical race theory and systemic racism.