‘We have been left with an impossible choice…’: Mark Zuckerberg’s Meta follows Google in making ‘Big’ advertising announcement

Facebook parent company Meta has announced that it will stop selling and displaying political advertisements in the European Union (EU) starting October, citing the Bloc’s incoming Transparency and Targeting of Political Advertising (TTPA) legislation. The Mark Zuckerberg-led company said that the requirements introduce “significant operational challenges and legal uncertainties.”

The TTPA introduces “significant, additional obligations to our processes and systems that create an untenable level of complexity and legal uncertainty for advertisers and platforms operating in the EU”, Meta stated in a blog post.