Prime Video bets on entertainment to build scalable SVOD business in India, without cricket
At a time when cricket is driving record subscriber growth for Mukesh Ambani’s JioHotstar, Jeff Bezos’ Amazon Prime Video India remains confident that a scalable and sustainable subscription video-on-demand (SVOD) business can thrive in the country purely on the strength of entertainment content, without relying on cricket.
“The notion that a scalable streaming business can’t be built without live sports is simply not true. It can be done, we’re doing it,” said Gaurav Gandhi, Vice President of APAC and MENA at Amazon Prime Video, in an interview with ET.
