Google’s web guide is the smartest way to search, if you know where to find it

If you’ve searched anything even remotely broad on Google lately like “how to start freelancing” or “travel tips for Japan”, you’ve probably spent more time skimming links than actually learning anything. Google’s new experiment, Web Guide, wants to fix that.

Now live in Search Labs, Web Guide uses AI to group search results into topic-based clusters. Instead of a never-ending scroll of blue links, you’ll see subtopics like “tools for beginners,” “platforms to avoid,” or “common mistakes”.