“Don’t Just Optimise for Clicks. Optimise for Feeling.” – Nipun Taneja on AI That Builds Emotionally Hooked Brands

New Delhi [India], July 24: In a world dominated by dashboards and reports, the biggest marketing wins are often invisible – the pause before a skip, the half-second linger, the unspoken emotional cue that turns a swipe into a sale. While traditional ad tech chases conversions, Nipun Taneja is shifting the spotlight to a new frontier: emotion as a performance metric.