Government takes measures to enhance representation of south Indian language channels on DD Free Dish

NEW DELHI: With the viewership of Prasar Bharti’s Direct-To-Home (DTH) service—Doordarshan (DD) Free Dish growing manifolds every year, the government has been taking various proactive measures to increase the representation of south Indian language channels on the platform.

For better regional representation, slots were reserved for south Indian language channels in the e-auctions of DD Free Dish earlier this year. Eligibility norms have also been simplified to ensure greater participation from private broadcasters in the southern region.