Google Play fuel ₹4 lakh crore app economy boost in India during 2024: Report

Google Play and Android generated an estimated ₹4 lakh crore in revenue for app publishers and the wider Indian economy in 2024, according to a latest report by economics, policy and opinion research consultancy Public First.

India’s digital economy is one of the largest and fastest-growing in the world, experiencing unprecedented momentum fueled by rapid smartphone adoption, affordable data, and a dynamic ecosystem of developers and entrepreneurs, the report measuring impact and contribution of Google Play and Android to India, said.