FE Exclusive: Samsung bets big on Galaxy Z Fold 7, Galaxy Z Flip 7 as EMI powers India’s premium upgrade trend

As easy EMI facilities further transform consumer preferences in India, Samsung is fully committed to its foldable smartphone strategy. As far as Samsung is concerned, Easy EMI options have facilitated buyers to acquire devices of a higher value. A lot of customers set out for physical shop with a defined spending limit, however, the option of low-cost EMI makes it easy for them to upgrade, Aditya Babbar, Vice President, MX Business, Samsung India told Financial Express.