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    NewspapersTelecomThe Economic Times

    Smarter phones, steeper prices: AI could push flagship costs up 15% in India

    Binu Mathew
    By Binu MathewJuly 22, 2025

    New Delhi: The integration of artificial intelligence (AI) could become a double-edged sword for smartphone brands, with industry executives and experts predicting a 10-15% increase in flagship handset prices in the coming quarters in India due to rising chipset and memory module costs, vital for unlocking full AI capabilities.

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