AI-led ad tools are helping small brands reduce reliance on big agencies

At a Google India roundtable last week, Arjun Choudhary, VP of revenue & growth head for food delivery & Instamart at Swiggy, offered a peek into how one of the country’s largest hyperlocal brands is deploying artificial intelligence (AI) not just as a tool, but as a strategic partner.

“As a hyperlocal business, we prioritise quality over volume, while focusing on users across cohorts,” Choudhary said. “Google has played a key role in helping us reach and engage them effectively.