Bharti Airtel partners Perplexity AI to offer Pro subscription for free to 360 mn customers
NEW DELHI: India’s Bharti Airtel has partnered with US-based Perplexity AI to offer the latter’s Perplexity Pro subscription, worth ₹17,000, for free to Airtel’s 360 million customers, as telecom carriers partner with artificial intelligence (AI) firms to gain an edge over competitors and arrest subscriber churn.
‘This Pro subscription, worth ₹17,000, is now available for free, for all Airtel customers (Mobile, Wi- Fi and DTH) for one year,’ Airtel said in a regulatory filing on Thursday.
