Offline mobile retailers fend off q-comm threat

As quick-commerce platforms accelerate their reach in groceries, fashion, and beauty categories, one segment continues to stand firm in the hands of traditional players — smartphones. Multi-brand retailers like Sangeetha Mobiles, Poorvika, and BigC are not just holding their ground, but actively adapting to rising customer expectations for faster delivery. These players are blending their extensive physical footprint, often spanning 400 to 600 stores, with a growing network of dark stores in key pin codes, enabling them to offer rapid, hyperlocal smartphone delivery, often within hours.