US online spending surges $24.1 billion as steep discounts boost sales, Adobe says
Online spending soared $24.1 billion across US retailers during the stretch from July 8 to 11 – dubbed “Black Friday in Summer”, outpacing Adobe Analytics’ prior forecast, as eager shoppers rushed to snap up deep discounts on back-to-school essentials.
Retailers recorded online sales growth of 30.3% during events that included Amazon Prime Day, Adobe said on Saturday, compared with its projections of 28.4%.
