Elon Musk’s X reduces subscription rates in India, now starting at ₹170

In a significant pricing shift, Elon Musk-owned social media platform X (formerly Twitter) has reduced subscription rates for its X Premium service in India by as much as 47 percent. The revision spans all three subscription tiers – Basic, Premium, and Premium+, and appears to be aimed at improving adoption in India, the world’s second-largest internet market.

This marks the first major pricing adjustment since the service launched as Twitter Blue in India in February 2023. Notably, while the Premium+ tier saw two price hikes over the past year, this is the first time prices across all tiers have been reduced.