ONDC: A Game-Changer for J&K’s Micro & Nano Enterprises

In a digital economy increasingly dominated by a few large platforms, the Open Network for Digital Commerce (ONDC) emerges as a bold, democratizing initiative—potentially a watershed moment for the thousands of micro and nano-businesses in Jammu & Kashmir. These small-scale enterprises—pashmina weavers, dry fruit processors, walnut growers and rural outlets—have traditionally thrived on strong local reputations and trust. Yet, when it comes to scaling beyond local markets, they have often been held back by exploitative, high-commission e-commerce platforms such as Amazon and Flipkart.