Brands look to quick commerce for fast growth, but costs remain a concern

The operating cost on quick commerce is significantly high for direct-to-consumer (D2C) brands in India, said Simran Khara, founder and CEO of Koparo, which sells sustainable home care products.

“The cost to serve on quick commerce is fairly high for brands,” Khara noted, especially in categories where margins are already tight.

According to Khara, 33% of the startup’s revenue comes from quick commerce channels.