Linda Yaccarino’s two years at X were about restabilising a platform in crisis

Shortly after Elon Musk bought Twitter and overhauled the microblogging site into a more politicised platform X, he roped in Linda Yaccarino to head its business operations while he focussed on product and technology.

She stepped down from this role on July 9 after a little over two years in the role. This comes days after Grok, the chatbot created by Musk’s xAI, was embroiled in controversy around its antisemitic comments.

This is only the last of a series of controversies Yaccarino waded through during her time at Musk’s social media platform.

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