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    ITNewspapersThe Financial Express

    How Trump tariffs could shape this year’s Amazon Prime Day sales

    Binu Mathew
    By Binu MathewJuly 9, 2025

    As Amazon kicks off its extended four-day Prime Day event from July 8 to 11, American shoppers are navigating a landscape shaped by tariffs, inflation, and deep discounts. While some third-party sellers are sitting this one out due to rising costs, a new forecast suggests that consumers will still drive Prime Day spending to unprecedented levels.

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