Apple appeals €500 million EU fine over App Store rules under Digital Markets Act

Apple Inc. has formally appealed a €500 million ($580 million) fine imposed by the European Commission, arguing that the penalty is “unprecedented” and the changes demanded of its App Store operations in the European Union are both “unlawful” and detrimental to developers and consumers alike,reported Bloomberg.

The fine, issued in April under the bloc’s newly enforced Digital Markets Act (DMA), accused the iPhone maker of preventing app developers from guiding users toward alternative payment options outside of the App Store ecosystem. Regulators claimed Apple’s previous policies effectively stifled competition by blocking developers from informing users about cheaper purchasing avenues beyond Apple’s tightly controlled platform