Indian advertising business set to reach Rs 1,476 billion by 2026 : Report
India’s advertising market is projected to record 7.8% year-on-year growth in 2025 to take the advertising expenditure (AdEx) from Rs 1,272 billion in 2024 to Rs 1,371 billion in 2025, according to the latest report by IPG Mediabrands’ media intelligence unit MAGNA. Total ad revenue is expected to increase by Rs 99 billion this year. In 2026, the report forecasts a 7.7% growth to take the advertising industry to Rs 1,476 billion, making it one of the top 10 global markets.
