From Gandhi going viral to Cleopatra selling shampoo: Rise of AI influencers and what it means for brands

Mahatma Gandhi holding a salt pack and saying, ‘why march?’ or an ancient Chola king reacting to modern breakfast to Gen Z slang. Artificial intelligence (AI)-generated historical figures are going viral across social media platforms like Instagram and TikTok. While brands are watching closely, few are ready to jump in, while others dismiss AI influencers as nothing more than a viral gimmick.