TikTok layoffs: TikTok Shop, the video app’s US e-commerce division, has cut jobs for third time since April

Beleagured video sharing platform TikTok is undertaking a third round of layoffs since April in its US e-commerce business, TikTok Shop, according to a report by Bloomberg on July 3.

In an official statement, a spokesperon for TikTok confirmed the job cuts, saying, “As the TikTok Shop business evolves, we regularly review our operations to ensure long-term success. We’ve made the difficult decision to adjust parts of our team to better align with strategic priorities.”