Shimona Chadha is new chief marketing officer at Persistent Systems

Pune-based Persistent Systems today announced the appointment of Shimona Chadha as chief marketing officer (CMO).

“She will be responsible for driving the company’s global marketing strategy, strengthening brand positioning, and enabling business growth through integrated marketing initiatives,” said Persistent in a media release.

It added, “With more than two decades of experience across B2B, B2C, and B2B2C segments, Shimona has led marketing transformations that unlock business value and accelerate growth.”