E-commerce sales in Tier-3 cities surge 21% YoY
By
Binu Mathew
With ecommerce firms such as Flipkart and Amazon gearing up for their sales, tier-2 and tier-3 cities have emerged as key growth drivers outpacing that of metros.
E-commerce and retail enablement SaaS platform Unicommerce in its summer online sale trends in 2025 reveals that tier-3 cities drove a 21% YoY growth during the 2025 summer sales as they contributor to the overall 8% increase in ecommerce order volumes.
