E-commerce sales in Tier-3 cities surge 21% YoY

With ecommerce firms such as Flipkart and Amazon gearing up for their sales, tier-2 and tier-3 cities have emerged as key growth drivers outpacing that of metros.

E-commerce and retail enablement SaaS platform Unicommerce in its summer online sale trends in 2025 reveals that tier-3 cities drove a 21% YoY growth during the 2025 summer sales as they contributor to the overall 8% increase in ecommerce order volumes.

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