Swiggy rolls out ’99 store’ for Gen Z and price-conscious users

Food delivery giant Swiggy has rolled out a new segment on its platform called ‘99 store’, offering single meals mostly priced at Rs 99 in over 175 cities across the country.

The company said in its release that this segment is “specially curated to meet the needs of price-conscious users and provide affordable options to the high-frequency Gen-Z consumer.”