As Apple’s AI struggles continue, it again looks at these technology companies including one backed by Amazon

Apple Inc is considering a major shift in its artificial intelligence strategy, exploring partnerships with Anthropic PBC or OpenAI to power a new version of Siri, potentially sidelining its in-house AI models, Bloomberg reported. This move aims to bolster Apple’s struggling AI efforts and keep pace with competitors in the rapidly evolving generative AI landscape.

According to the report, citing sources familiar with the matter, Apple has engaged in discussions with both Anthropic and OpenAI about integrating their large language models, such as Claude or ChatGPT, into Siri.